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Mobile Strategy and Mobile Engineering is becoming an integral part of the organization IT Strategy due to constant innovation in mobile computing and the rapid shift of the users from Consumer Web to Mobile Web besides the constant need of being mobile connected by the executives to do effective business. An organization who wants to offer streamline user experience to both the customers should invest their resources in both mobile computing and web computing. Companies who are constantly investing in mobile computing in terms of developing mobile websites, content for mobile users and mobile apps development are reporting huge increase in business.
Mobile Computing in the recent times has witnessed huge innovation in the form of Mobile Platform for mobile website development, application development, mobile computing, mobile commerce and mobile banking and the growing user base of smart phones is offering a unique way to organizations to reach new audiences. Having Mobile Application for banking, computing and commerce also helps organization in opening new form of revenues.
